http://www.realestatenewsline.com/
http://firstimpressionshomestaging.net/default.aspx
http://stagedhomes.com/
http://stagedhomes.com/
http://realtytimes.com/
http://realtytimes.com/
http://firstimpressionshomestaging.net/default.aspx
http://firstimpressionshomestaging.net/default.aspx
Carver Communications - Index
Carver Communications - march 2008 - Index
Vol.XXVI, No.6 © Carver Communications, Inc. March 15, 2008
Staged Home - First Impression - Quick Sale
By Trish McBride
We all know the importance of
making a positive first impression-whether it
be at a job interview, meeting someone new,
or selling a product- first impressions can
make or break the deal.
While data varies on the exact amount
of time it takes to form a first impression,
what is consistent is that it is done quicklyoften
in seconds- is lasting, and is difficult to
change. It is a physiological process that
engages all 5 senses and elicits a full body
response.
As Realtors, you observe the effect
first impressions make on your clients daily.
Each listing you show will elicit an emotional
response that tells your buyer to either,
stay a while and envision the possibilities of
living in the home, or to move on. Too many
“misses” and you and your client are both
feeling emotionally drained and frustrated.
How does a Realtor assure their client
they can find the right house for them when
they have limited control on what is being
placed on the market?
Home Staging!
P.O. Box 33862
San Antonio, Texas 78265
Home Staging is the best new marketing
tool a Realtor can utilize-and it works!
Home Staging is changing the Real Estate
Industry-making your job of selling dreams
easier, saving you time and money by allowing
you to focus on listing and negotiating
the sale of property, while at the same time
increasing your sales.
At the 2007 NAR Conference in Las
Vegas, Barb Schwarz, nationally known
founder and holder of the term Stage® and
stagedhomes.com, reported that home staging
has taken real estate listings to a higher
level, setting the pace from coast to coast in
record home sales without reducing the
price!
In fact, a nationwide survey done by
stagedhomes.com shows that 93% of ASP
staged homes sell in just 31 days or less, and
many sell within days of completion. Even
in a sluggish market, home staging can speed
up sales. According to the Feb. 17, 2008 article
in The SA Express-News “Selling your
home? Go for the WOW Factor/Staging,”
we are seeing the same success here in San
Antonio and surrounding areas. In short,
“Staged” = SOLD!
PRSRT STD
U.S. Postage
PAID
San Antonio, Texas
Paid Permit #1957
Being a Realtor herself, Barb
Schwarz credits her success in the West
Coast market to her staging techniques. She
began sharing the art of home staging by
developing a program that has trained over
20,000 talented individuals to become
Accredited Staging Professionals (ASP) –
Your new marketing tool!
Barb continues to educate the public
on the benefits of home staging and has been
featured as a Staging Expert in numerous
magazines and television programs including
The Wall Street Journal, Business Week
Magazine, SmartMoney Magazine, 20/20,
The Today Show, CBS, NBC and Fox.
Stephanie Boyle and partner Trish
McBride of First Impressions Home
Staging, LLC are proud to be at the forefront
of this exciting new partnership between
Realtor and Home Stager. “Accredited
Staging Professionals -ASP’s- are here to
work with you as a Team. Creating positive,
lasting first impressions that help the buyer
make an emotional connection to the home is
our specialty.” -Stephanie Boyle, ASP,
IAHSP, SABOR, WCR, firstimpressionshomestaging.net.
Realtors who have taken advantage of
this value adding service can testify to the
benefits gained time and again from listing a
staged home versus a non-staged home.
How will Realtors benefit from utilizing
home staging?
Delicate Situations:
Telling a client that their house smells
like sweaty socks and their prized collection
of bobble-head Chihuahuas should be
packed away before you begin showing their
home can be awkward. By integrating professional
home staging into your marketing
plan, you are “off the hook” and are able to
offer an ASP to discuss these matters with
them. Making staging available to your
client will demonstrate to them that your
concern is in getting their property sold
quickly and for top dollar.
Fabulous First Impressions:
Studies show that potential buyers
rely on the Internet to narrow down their
home search. Your pictures must elicit the
desire for the buyer to visit the property in
person. Having the home staged before taking
photos will ensure that your listings stand
out from the competition. Bottom line… “If
you don't have pictures that stand out, you
are not serving your client well” (realtytimes.com).
Stand Firm on Your Price:
Professional staging before listing is
an excellent way to invest the sellers’ money
and increase their equity. The amount invested
in hiring an ASP will justify pricing the
house at or above local market value and
staging always costs less than the first price
reduction. Your staged listing will sell faster
because it will appeal to more buyers and
may even generate bids above the list price.
Leading the Real Estate
Industry:
Staying up to date with the latest in
marketing is a great way to distinguish yourself
as a progressive professional. Listing a
staged home raises the bar on the competition
and adds to your professionalism. Top
agents offer staging as a value adding marketing
tool to their clients before listing.
Make an ASP part of your winning Team!
firstimpressionshomestaging.net
210.254.7443 Stephanie Boyle, ASP/IAHSP
Trish McBride, DC