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Carver Communications - Index

Carver Communications - 3.15.09 - Index

Showing Beacon
A market where buyers can afford
to be a bit more finicky often results in
more showings. While sellers usually
appreciate the increased frequency of their
house being shown, they are generally not
happy with the repeated nuisance of being
asked to leave their home for hours at a
time.
“For sellers listing their home, the
biggest inconvenience is leaving for showings,”
explains Realtor® Paul Carvajal
from The Desty Logan Team of Prudential
Kansas City Realty. “Agents are in the
house for a few minutes, but have a large
time frame to do the showing. The
Showing Beacon allows the seller to return
immediately after the showing concludes,
minimizing their inconvenience.”
The concept of the Showing Beacon
came about when a family was tired of not
knowing when to return home during
showings. As usual, they were asked to
leave their home for two hours during each
showing. When they discovered their
showings typically lasted only fifteen minutes,
they knew there just had to be an easier
way to sell a home. With the invention
of the Showing Beacon, it’s no longer necessary
for sellers to be away from home
for the excessive time frames allotted for
showings. With the press of a button, sellers
receive a cell phone call immediately
upon the completion of a showing. It’s
simple to use, a valuable convenience and
a huge time saver.
How exactly does the Showing
Beacon work? The Showing Beacon is a
small, wireless device
that communicates
with a base unit,
which plugs into
an active phone
jack in the seller's
home. After a
showing, the
Showing Agent
presses the red button
on the wireless main
unit as they leave the
property. The press of the button sends a
signal to the base unit which sends a message
to the Showing Beacon servers.
Within minutes, the seller receives a call,
informing them the showing is finished
March 15, 2009 REAL ESTATE NEWSLINE 23
and they are welcome to return home.
In today’s competitive market, any
extra service that can be offered to benefit
a seller certainly gives Realtors® an
advantage. Offering the convenience of
the Showing Beacon lets homeowners
know that their Realtor® genuinely values
their time.
“Sellers like the Showing Beacon
because it shows we go above and beyond
to take care of them,” says Carvajal. “It’s
a tool that shows we’re trying to make this
as much of a pleasant and professional
experience as we can for the seller.”
Realtors are not the only people
that buy the Showing Beacon – homeowners
can also purchase their own
Showing Beacon. Anyone selling their
house is hassled by leaving their home
for showings; but for a homeowner who
has pets, children, or works from home,
frequently being asked to leave their house
for up to two hours can be especially frustrating.
Sellers are so pleased with the
Showing Beacon that it often leads to
referrals for their Realtor®. Because the
same unit can be moved from listing to
listing, the Showing Beacon is an exceptionally
efficient and economical listing
tool.
The Showing Beacon unit retails for
$34.95. This price includes one free listing,
the wireless unit with the button, the
base unit, a phone cord, batteries, and professionally
designed signage to display in
the home. When the Showing Beacon is
registered or upon the second listing, one
of two service plans must be purchased.
The Per Listing plan costs $20 per listing
and is ideal for a slower market where listings
may last several months. The Annual
plan is a one-time fee of $50 and is ideal
for faster markets and can be moved to
unlimited listings for one year. If a whole
office or association is interested in purchasing
the Showing Beacon, a 10% discount
would apply. The purchase of fifty
or more Showing Beacons brings the price
per unit down to $31.50.
For more information on the
Showing Beacon, visit
www.ShowingBeacon.com or call 877-
277-6622.