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Carver Communications - Index

Carver Communications - jun2008 - Index

Vol.XXVI, No.11 © Carver Communications, Inc. July 1, 2008
Tips To Keep Your Pipeline Up And Your Cost Down!
By Rick Barnes
It’s summertime!
If your buyer pipeline is not completely
full and your time blocking is not
busy, than you can not blame the market.
Maybe you are just not thinking creatively
and out of the box enough to out think your
competition. Here are some ideas that will
fill up your pipeline and create you new
income for the rest of the year without costing
a lot of money. Don’t try them all at
once, just find three or four at a time and
implement those in your marketing plan.
Personal Brochure
Microsoft publisher has great trifold
templates guide. Use a good quality printer
or have it printed at an office supply
store.
Mail outs
Short, Simple, Catchy, and every 30
Days. You only have 8-10 seconds to deliver
the message. Look at billboards as an
example. Postcards are ideal for this touch
program.
Workshops
Use a neutral location for the work-
P.O. Box 33862
San Antonio, Texas 78265
shop such as a library, school or community
center. The best day and time for the
event will be Monday, Tuesday, or
Thursday evenings from 7pm-9pm. Have
sponsors assist with any costs you may
incur on incidentals. Public service
announcements will provide you free publicity.
Itch Cycle
How often people replace items on a
regular basis is called the “itch cycle.” Use
the MLS and look at a neighborhood. If
someone purchased the home 4-5 years
ago, they are more likely to be in the “itch”
mode to sell their home. Contact them and
determine their current situation. People
that have owned their homes for longer
than 10 years make great resources for
referrals.
Dead Files
Ask the office manager if there are
any files left behind by past salespeople
who are no longer in business or have relocated.
Write articles for local papers
Determine how often the paper you
are trying to reach is distributed and choose
PRSRT STD
U.S. Postage
PAID
San Antonio, Texas
Paid Permit #1957
the appropriate topics for your series.
Articles can be prepared in a traditional
format using paragraphs, or in a question
and answer column format.
Use the articles as marketing in your
farm area.
Form them in a handout packet for
your farm area. Place a cover sheet on the
packet and get out into your area to distribute
the packets.
Television
Using a calendar, look for every day
that government offices are closed and set
up an interview in advance. These are slow
news days and they will be more likely to
accept your offer.
Election Poll Worker
Work on election day at the election
pole in your farm area. It is the one opportunity
for your area to come visit you!
Contact the precinct judge and ask to volunteer.
Wear a name badge
This is a very fun way to create new
contacts and open a dialogue with total
strangers.
Farm Businesses
Farming the residences and businesses
will separate you from your competition
and provide you with relationships
that can provide multiple opportunities to
do business with them.
Create a “50 people you
should know” list
Explain to the local business owners
in your market area:
“I am making a “50 people you
should know” list to provide for the people
in the area. I would like to add your business
with your permission. It hopefully will
create you new business and will not cost
you anything to participate.”
Start a neighborhood
watch program
Talk to the neighborhood association
and businesses in your area to get support
and participation from others to get
started.
Advertise on bus stop benches
If the bench is located at a red light,
stop sign, bus stop, it may be a good value.
Ask other advertisers who are currently
advertising on benches if they are satisfied
with their results.
Chamber of Commerce
Many businesses require their executives
to not only join, but also become
involved. The networking opportunity is
priceless! Use the opportunity to build relationships
with other business owners and
professionals.
Create and underwrite a
newsletter with advertising
Sell the local businesses to advertising
in your newsletter by showing them the
targeted distribution is to the 1000 homes
outside of their front doors. Do not just
focus on real estate. Make sure it has interesting
topics about you, the area, local programs,
and your industry. You may consider
featuring or highlighting a person of
interest from your market area.
Have Rick Barnes on your
office training calendar
How would you like Rick Barnes to
increase your offices production in just one
day? Take advantage of this international
trainer while he is in the San Antonio area.
He can create a private training session for
your agents that will guarantee an increase
in your bottom line. Very limited time
offer! For more information on how affordable
it really is to have him in your San
Antonio area office, call 850-332-8711 or
visit www.RickBarnesCoaching.com